In Morocco, the number of Internet users is 22.56 million persons for a total population of 37.95 million, which is a penetration rate of 63%. The mobile Internet usage rate in Morocco is 56%, yielding about 20.3 million mobile Internet users.
The number of Internet users (all platforms combined) is up sharply in one year (since January 2017). + 12% in Morocco (more than 2 million over one year).
Mobile social media users (Facebook, Twitter, Instagram, Youtube …) represent 48% of the total population. The number of active users of social networks is estimated at 15 million in Morocco (42%) The latest data from GlobalWebIndex shows us that the average Internet user now spends about 6 hours a day using devices and services connected to the internet, which is about a third of his time outside his hours of sleep.
Can we still let the digital communication aside in a marketing strategy of a private service or a public one, knowing the figures these data revealed? Or worse, leave it to teams having shown their limits by the lack of training and without forward-looking vision, in charge of a mission so serious and so precarious? Can the level of top management still order strategies based on past communication not to say outdated? Or can we allow ourselves to image opt for the empty-chair policy, in a world where the visual and the content make the brand or the service and built your image ?
Our answer is no, for all these reasons and for the obvious reasons made by local News. The Internet user can inform people about a department or a brand he tried. It is no more the unique privilege of the communicators and the press.
As the Moroccan Internet User constitutes more than half consumers, it is a matter of common sense, to inform him on a daily basis and to provide him with attractive and true contents.
* According to data from the “Digital 2018” report of “We Are Social” and “Hootsuite”.
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